INJAZ and TikTok Collaborate to Empower Saudi Students

March 10, 2024

INJAZ Al-Arab/JA MENA and TikTok launched a new initiative this week: رواد السعودية, which roughly translates to Pioneers of Saudi Arabia, aims to inspire and empower 2 million Saudi university and high school students on crucial employability and entrepreneurship skills over the course of two years. The initiative aligns with the 2030 vision and aims to reach 6,000 high school and university students in collaboration with 85 educational institutions to create 50 student businesses.

The partners will develop content centered around success stories, advice, and guidance inspired by real entrepreneurs’ experiences, as well as advice on how to navigate the workplace successfully. Students will experience face-to-face and virtual learning sessions focused on employability and entrepreneurship skills.

Above, INJAZ Al-Arab/JA MENA CEO Akef Aqrabawi and Helena Lersch, Vice President of Public Policy Emerging Markets and Global Head of Corporate Social Responsibility at ByteDance.

This is the second partnership between TikTok and INJAZ Al-Arab/JA MENA. The “I am Future Ready” campaign between the two kicked off in June 2022 and featured inspirational, byte-sized videos showcasing industry leaders who offered a mix of awareness and information about emerging jobs in the future and the skills needed for these jobs. View these videos and more at tiktok.com/@injazalarab.