Young People Seek More and Better Information about Sustainable Living
June 6, 2023
Where do young people go to learn about the sustainability issues that matter to their communities?
According to a just-released environmental-sustainability report by JA Worldwide and EY, Gen Z and Gen Alpha rely most on social media to learn about sustainability, but they don’t necessarily trust what they find on platforms like Facebook, Instagram, and TikTok.
JA and EY found that, while both younger generations (Gen Z and Gen Alpha) are better educated on sustainability and environmental issues than any generation before, they desire more and better information about local environmental issues that concern them most. And they want to learn how to overcome barriers to sustainable living, such as the perceived cost of achieving a sustainable lifestyle.
The study began with a survey that included 24 questions about participants’ environmental concerns, their current engagement and future action plans, and their ideas for improving sustainability education. This resulting report includes findings from more than 1,200 responses in 72 countries.
Read more about the sustainability study—and download the full report—at ey.com.