Bruce Poon Tip: Making Travel Sustainable for All
In 1990, JA Canada alumnus and bestselling author Bruce Poon Tip launched G Adventures to bridge the gap between high-energy solo backpacking on the one hand, and mostly sedentary group tours on the other. In the process, Bruce pioneered the adventure-travel, sustainable-travel, and travel-for-social-good markets.
Today, G Adventures in the leader in small-group travel and has been for 30 years. The company’s commitment to making travel a force for good is more than just words, it’s in everything they do:
“G for Good stands for all of the social, environmental and ethical good we create as a business which helps to fuel Community Tourism. Our efforts to preserve and conserve our world fall under two approaches: Acting Responsibly, which is our commitment to improve the sustainability of our own operations, and Creating Positive Impact, which focuses on leaving the right impact in the places we visit. Learn more.”
“I’ve always said, there’s no faster path to peace than people getting to know each other and people getting to know other cultures.”